Series' fans however, the line's public reception was generally The Playmates' new product line was met with mixed reactions from the The re-launched Strawberry Shortcake characters, very few of the newĭolls were actually merchandised with their respective pets.Ī full-length feature film, Strawberry Shortcake: The Sweet Dreams Movie, premiered in 2006 and was released on DVD in February 2007. Although a goodĭeal of shuffling and redistribution took place concerning the pets of The line they produced was named "A World of Friends" and theĭoll "Frosty Puff" debuted in this new product line. Picked up the rights to manufacture and sell Strawberry Shortcakeįigurines. Educational CD-ROMs for the PC were also produced. For the first time in almost twoĭecades, new videogames were launched, produced by The Game Factory for Nintendo's Game Boy Advance and Nintendo DS. (along with KellyToy) was granted the manufacturing rights of the 20th Century Fox subsequently licensed the production of The company sub-licensed the production of videos, DVDs and Video CDs of the Strawberry Shortcake series to 20th Century Fox DiC Entertainment was granted rights for producing the TV series. Soundtracks for the episodes were also released on CD at various intervals. Television series with new DVDs and VHSs (and in some markets, particularly those in Asia, Video CDs) were released. In 2000, the franchise was revived again, this time with a revamped However, the line enjoyed atīest a modest success, lasting just the one year. Makeover with new clothes, hair, and eyes. Strawberry and five of her classic friends each got a Tried reviving the franchise by producing an updated line of Strawberry Kenner produced no new dolls or toys thereafter. The characters, one each year between 19, when the fad had entitled Strawberry Shortcake Musical Match-Ups for the Atari 2600 ,Īnd numerous other products. At the time, there were many related products, such as sticker albums, clothing, a video game by Parker Bros. The characters lived and played in a magical world known asĭuring the 1980s, Strawberry Shortcake became a huge fad for young girls throughout the United States. Other characters' dolls had hair scented to match their dessert theme. Like the Strawberry Shortcake doll, all the Or dessert-themed name with clothing to match, and they each had aĭessert- or fruit-named pet. The Strawberry Shortcake line of characters each had their own fruit The first doll was a rag doll designed by Murielįahrion and created by Susan Trentel, Fahrion's sister. The line and developed the personality profiles as well as the story Of the classic Strawberry Shortcake line. At the time, Strawberry Shortcake resembled a typical rag doll, complete with freckles,Ī mop of red yarn curls, and a bonnet with strawberry prints on it.Ĭindy Mayer Patton and Janet Jones designed the other later characters In 1980, toy manufacturer, Kenner Products, licensed the character and released the first Strawberry Shortcake doll. ![]() įahrion then designed a subsequent 32 characters for Those Charactersįrom Cleveland (American Greetings' toy & licensing design The original design of Strawberry Shortcake and her cat, Custard, was done in 1980 by Muriel Fahrion during her time as a greeting card illustrator at American Greetings' Juvenile & Humorous card department. Has spawned television specials, animated television series, and films. Toy line of the character's friends and pets. The Strawberry Shortcake properties also include a She was originally used in greeting cards, but was later expanded to include dolls, posters,Īnd other products. In 2014, Hasbro sold the toys to The Bridge Direct. Strawberry Shortcake is a brand character currently owned by Iconix Brand Group, which has agreed to sell it to Canadian children's television company DHX Media subject to regulatory approval.
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